years across digital, web and UI design
I create responsive websites, eCommerce experiences, UI systems and digital campaigns—then bring them to life through thoughtful implementation in WordPress and Shopify.
Bogotá, Colombia · English C1 · International remote experience
Digital work delivered for technology partners including HP, Google, Intel, Apple and Microsoft Australia.
Selected work / 01
Selected work demonstrating design judgment, technical implementation and attention to business requirements.
01 / eCommerce experience
Turning a Shopify theme into a flexible commerce and booking experience.
I combined UX/UI, image art direction and front-end customization to support individual products, build-your-own bundles, subscriptions, events and capacity-limited workshops in one consistent storefront.
Explore the case studyPizzacini / Case notes
A standard theme could not comfortably support the brand's growing offer: single pizzas, configurable packs, subscriptions, event ordering and workshops with limited places.
I customized layouts and product flows, created and edited visual assets, implemented bundle and unit-price logic, connected third-party apps and configured capacity-controlled booking calendars.
The result is a cohesive Shopify experience that can sell products, recurring orders and bookable experiences while remaining responsive, maintainable and consistent with the brand.
Event menu and quantity controls
Bundle validation and pricing state
Subscription configurationSelected work / 02
Enterprise event ecosystem
One connected experience—from registration to the venue floor.
For SYNNEX Australia's return to a large in-person partner event, I developed a consistent experience across the public website, sponsor operations, automated communications and the physical event environment.
Alliance returned as an in-person Australian event after the pandemic, bringing technology partners and stakeholders together across Sydney and Melbourne. Every touchpoint needed to feel like part of the same event—not a collection of separate assets.
After adapting the initial event logo, I took ownership of the wider system: designing and developing the WordPress event site and protected sponsor portal, supporting registration, building confirmation and reminder emails, and configuring ActiveCampaign automation.
The completed ecosystem guided attendees and partners from pre-event communications through to the venue, while keeping the Alliance identity consistent across websites, email, sponsor information, stage graphics, booths, signage and print.
The complete system
Selected work / 03
Three contexts. One consistent approach to hierarchy, responsiveness and implementation.
Across corporate web, eCommerce and product platforms, I design interfaces that balance visual character with usability, technical requirements and real content.
03A / Corporate web
From legacy website to responsive WordPress experience.
ChallengeModernize a dated corporate presence and make complex content easier to navigate and maintain.
ContributionLed a five-month redesign covering information hierarchy, UI, reusable page patterns, WordPress implementation and custom HTML/CSS.
EvidenceDelivered the responsive production site. After launch, the team reported stronger traffic and engagement from new clients.
03B / eCommerce
Connecting a service-led brand with a clearer commerce experience.
ChallengeBring the organisation's services, educational content and online shop into a more coherent and usable digital experience.
ContributionRedesigned the website and created the WordPress/WooCommerce interface, including responsive page patterns, product discovery and supporting campaign assets.
SolutionA unified visual system that gives services and products a consistent identity across desktop and mobile touchpoints.
03C / Product UI
Translating a mobile product into a decision-ready desktop system.
ChallengeScale an existing mobile experience to desktop without simply stretching the screens or losing the product's logic.
ContributionAdapted the interface from developer requirements, designing dashboards, progress, surveys, projects, reports, navigation and repeatable states.
SolutionA coherent desktop direction with clearer data hierarchy and consistent patterns across the core product areas.
Additional selected work
Corporate website UI, responsive page patterns and consistent digital brand expression.
Job discovery flows, dashboard interfaces, responsive screens and developer-ready handoff.
Responsive web delivery and CMS implementation for a digital marketing experience.
Concept, dielines, print-ready artwork and coordination through final production.
Capabilities
Visual concepts, brand systems, campaign ecosystems, typography and multi-format creative that stay coherent at scale.
User-focused responsive interfaces, component thinking, prototypes and conversion-aware page narratives.
WordPress, Shopify and Webflow builds, custom HTML/CSS/JS, Liquid customization and third-party integrations.
HTML email, CRM automation, analytics implementation, SEO fundamentals, performance and iterative optimization.
Core toolkit WordPress · HTML/CSS/JS · Shopify · Adobe Creative Suite · Figma · Webflow · ActiveCampaign · Mailchimp · Brevo · Mailjet · HubSpot · GA4 · GTM · Search Console
Process
Clarify the audience, business goal, content and success signal.
Shape hierarchy, responsive components, states and visual rules.
Implement in the CMS or work closely with developers through delivery.
Test real content, breakpoints, accessibility and performance.
About Camila
I'm a Bogotá-based Senior Digital Designer who spent five years in Melbourne, working across in-house, hybrid and remote teams. My experience spans web design, UI, eCommerce, campaign systems and front-end implementation.
I work comfortably between concept and production—defining visual systems, designing responsive interfaces, implementing within WordPress or Shopify, and collaborating with developers through QA.
Experience
Web Designer (UI) · Senior Graphic Designer
Bogotá · RemoteDigital Designer
Melbourne · HybridDigital & Multimedia Specialist · Senior Graphic Designer
Melbourne · HybridAlkosto/Ktronix · Dyvergente · IQ Outsourcing
BogotáSelected opportunities
Open to senior in-house, remote and selected freelance opportunities.
camila.s4@hotmail.com