Build the system before the pieces
I adapted the event identity into a visual language spanning the website, emails, presentations, signage and partner environments.
- Flexible layouts
- Shared visual hierarchy
- Digital-to-print consistency
Case study 01 · Enterprise event ecosystem · Australia
SYNNEX Alliance 2023
One connected experience across web, email, partner spaces and the venue.
I translated the SYNNEX Alliance identity into a WordPress platform, automated communications and a coordinated family of physical touchpoints.
Overview
A 360° event system—not a collection of isolated assets.
SYNNEX Alliance marked the return of a major in-person technology event in Australia. It needed to reconnect attendees and partners while giving participating vendors a cohesive presence.
The website shaped the pre-event journey; registration and automated emails kept people informed; sponsor tools supported preparation; and the visual language extended into the venue.
- Web & UI design
- WordPress implementation
- Email & automation
- Event identity
- Partner assets
- On-site support
Evidence of delivery
2
WordPress experiences: public site + sponsor portal
Automated
Registration confirmation and reminder journey
10–15
Responsive EDMs delivered monthly in the wider role
360°
Digital, print and environmental design coverage
Selected experience
From the first event page to the physical room.
The strongest part of Alliance was the continuity between every touchpoint. The following selection shows how the public experience, sponsor operations, communications and large-format production worked as one system.
01 · Public event website
One destination for the attendee journey.
I designed and built the public WordPress experience to bring the event story, dates, venues, agenda, speakers, features and partner visibility into one responsive branded journey.
- Event information
- Agenda and speakers
- Feature experiences
- Partner visibility
02 · Protected sponsor portal
A practical workspace for partners—not another marketing page.
The gated WordPress portal organised deadlines, handbooks, exhibitor packages, floor plans, delivery requirements and production contacts so sponsors could prepare without chasing information across disconnected files.
03 · Email & automation
Email was part of the experience—not a separate campaign.
Registration data connected to an ActiveCampaign journey, allowing confirmation and reminder communications to support the attendee at the right stage while preserving the event's visual language.
PlatformActiveCampaign automation + responsive EDM design
- 01Registration
The attendee journey began with the event registration experience.
- 02Confirmation
ActiveCampaign delivered an automated confirmation with consistent event information.
- 03Reminders
Scheduled communications reinforced dates, logistics and the next action before the event.
- 04Arrival prepared
The digital journey carried the same hierarchy and visual language into the venue.
04 · Large-format event production
The digital system scaled into the room.
I prepared production-ready large-format artwork for registration, partner booths and feature environments, adapting the Alliance system to different brands, dimensions and venue requirements.
The challenge
Many audiences, deadlines and formats had to feel like one event.
Attendees needed a simple path from discovery to arrival, while sponsors needed a separate information and asset workflow. Internal teams and production partners also needed designs that could move quickly across formats.
The system had to absorb changing content, partner requirements and production constraints without losing clarity.
Key design decisions
How I moved the work from complexity to clarity.
Design for two distinct journeys
The public WordPress site supported event discovery and registration; the gated portal organised sponsor participation.
- Attendee journey
- Sponsor portal
- Responsive WordPress build
Treat email as part of the product
Confirmation and reminder communications became a connected ActiveCampaign journey, not an afterthought.
- Confirmation logic
- Reminder sequence
- Responsive email design
Carry the brand into the room
I translated the campaign into stage graphics, registration, booths, decks, lanyards and print collateral, then supported it on site.
- Venue-scale graphics
- Vendor booths
- Production-ready artwork
Cross-functional collaboration
Design leadership meant keeping many contributors aligned.
I worked with Australian marketing teams, project managers, vendors and production partners to adapt requirements, prepare final artwork and respond to tight deadlines.
Outcome
What shipped
- 01
A public WordPress event website and password-protected sponsor portal.
- 02
Registration-connected confirmation and reminder communications through ActiveCampaign.
- 03
A digital exhibitor handbook, sponsor kit and production guidance system.
- 04
Production-ready design across registration, partner booths, feature walls, stage assets and print collateral.