Start with structure
I organised content and page hierarchies before refining the visual layer, making each experience easier to scan, navigate and extend.
- Information hierarchy
- Page architecture
- Clear interaction states
Case study 03 · Web, commerce & product UI · Australia
UI & Web Systems
Three digital contexts, connected by clarity and production-ready design.
Work across OPPOSITE, Collaborative People and Simplify showing how I move from visual direction to responsive WordPress implementation and developer-ready UI.
Overview
Designing the interface was only half the responsibility.
These projects sit where brand, content, interface design and implementation meet: a corporate website redesign, a WordPress/WooCommerce experience and a desktop application UI.
Each turned complex material into a clear experience. For the web work, I also carried approved designs into responsive production.
- Web & UI design
- WordPress builds
- Responsive systems
- Custom HTML/CSS
- Product UI
- HubSpot email design
Evidence of delivery
5 months
End-to-end OPPOSITE website redesign
3
Distinct digital systems in one selected case
Web → live
Design carried into WordPress implementation
Multi-channel
Web, product UI, email and campaign support
The challenge
Each product needed its own voice without sacrificing structure.
OPPOSITE needed a renewed digital presence, Collaborative People needed web and commerce functionality, and Simplify required clear desktop interfaces developers could build.
The work required information hierarchy, practical WordPress knowledge and clear communication across marketing, project and development teams.
Key design decisions
How I moved the work from complexity to clarity.
Create page-level consistency
For the five-month OPPOSITE redesign, I established responsive page patterns that created consistency without making the site feel repetitive.
- Page structure
- Responsive behaviour
- Visual consistency
Protect fidelity in WordPress
I translated approved layouts into live pages with HTML/CSS refinements, responsive QA and attention to hierarchy and interaction.
- Pixel-accurate implementation
- Custom CSS
- Cross-device QA
Adapt the system to the medium
Web pages, WooCommerce journeys, product screens and HubSpot emails each needed clarity within different constraints.
- Commerce UI
- Desktop product UI
- Email + campaign assets
The connected system
One core strength expressed in three ways.
I can define the visual experience, understand how it should behave and help carry it into a live result.
01OPPOSITE
Corporate WordPress system
02Collaborative
Web + WooCommerce
03Simplify
Desktop application UI
04Campaigns
HubSpot + digital assets
Cross-functional collaboration
Production-ready design depends on shared understanding.
I worked with stakeholders, marketers, project managers and developers to turn requirements into clear interfaces and make practical decisions within platform and timeline constraints.
Outcome
What shipped
- 01
I can transform visual direction into a clear, responsive WordPress experience.
- 02
I can preserve design fidelity while working inside real platform constraints.
- 03
I can adapt UI thinking across websites, commerce, product screens and email.
- 04
I can communicate clearly with both creative and technical collaborators.