Design experience across web, digital and eCommerce
About · Senior Web & Digital Designer
I design digital experiences — and I know how to bring them into production.
I'm Camila, a Senior Web & Digital Designer with 11 years of experience across web design, eCommerce, digital campaigns and visual communication.
My background combines strong visual design with hands-on web implementation. I design responsive websites and digital experiences, then work closely with WordPress, Shopify, HTML/CSS and the tools behind them to make sure the final result works as intended.
I've worked across in-house and agency teams in Australia and Latin America, collaborating with marketers, developers, project managers and clients on projects ranging from international technology campaigns to eCommerce stores and corporate websites.
Experience working with international and remote teams
Spanish native · Professional English
UTC−5 · Available for remote international roles
About me
A visual designer who moved deeper into web.
I started my career in graphic design, building a strong foundation in typography, layout, branding and visual communication. As my work became increasingly digital, I naturally moved closer to websites, eCommerce and the systems behind them.
That progression has shaped the kind of designer I am today.
I care about how an experience looks, but also about how it behaves across screens, how content is structured, how easily a user can understand what to do next, and whether the design can actually be implemented well.
Over the years, I have worked across eCommerce, marketing, corporate websites, landing pages, email campaigns, UI, multimedia and web production. WordPress has become my strongest platform, particularly Elementor, while Shopify, WooCommerce, HTML/CSS and third-party integrations allow me to work beyond the design file when a project needs it.
This combination means I can contribute at both levels: thinking through the visual experience and staying close to the details required to get it launched.
Career
From graphic design to senior digital and web design.
My career has gradually moved from traditional graphic design into digital design, eCommerce and hands-on web delivery.
Retail eCommerce taught me how customers actually navigate products and make buying decisions. My years in Australia expanded that experience into multidisciplinary digital work for international teams and global brands. More recently, my work has focused heavily on responsive websites, WordPress, Shopify and the integrations required to support real business needs.
2024—2026
MT-Digital / BBM Marketing
Web Designer (UI) · promoted from Senior Graphic DesignerBogotá · RemoteDesigned and implemented responsive websites and landing pages for clients across financial services, eCommerce and professional services.
My role combined UI and visual design with hands-on WordPress development, particularly Elementor, along with HTML/CSS customisation, Shopify implementation, responsive QA and third-party integrations.
I worked closely with project managers, marketers and clients from early requirements through design, development, testing and launch.
2023—2024
SYNNEX Australia
Digital DesignerMelbourne, AustraliaWorked within the Australian marketing team designing digital experiences and campaigns for technology partners including HP, Google, Intel, Apple and Microsoft.
My work included WordPress websites and landing pages, campaign design and high-volume email production across platforms such as ActiveCampaign and Mailchimp.
I also designed and delivered the visual and digital system for SYNNEX Alliance 2023, including dedicated vendor experiences and supporting campaign assets.
2019—2023
OPPOSITE
Digital & Multimedia Specialist · Senior Graphic DesignerMelbourne, AustraliaJoined OPPOSITE as a Senior Graphic Designer and later moved into a Digital & Multimedia Specialist role as my work expanded further into web, UI and digital production.
Across both positions, I worked on WordPress and WooCommerce websites, Webflow projects, email campaigns, interactive content, presentations, animation and digital interfaces. I also led a five-month WordPress website redesign, taking the project through design, responsive implementation and delivery.
This period was a key part of my transition from a predominantly visual-design background into the hybrid web and digital profile I have today.
2018
Alkosto / Ktronix
Ecommerce Category CoordinatorBogotá, ColombiaManaged product catalogues, digital merchandising and eCommerce content for two of Colombia's major retail brands.
Working directly with large online catalogues gave me an early understanding of how product information, navigation, promotions and visual presentation influence the shopping experience.
That commercial perspective still shapes how I approach eCommerce and conversion-focused design today.
2015—2017
Dyvergente · IQ Outsourcing
Creative Leader · Graphic DesignerBogotá, ColombiaBuilt my early experience across visual identity, websites, campaigns, animation, presentations and corporate communications.
At Dyvergente, I also worked directly with clients—understanding what they were building, helping define the visual direction and translating those conversations into the digital and brand materials they needed to launch.
What I bring to a team
Senior design experience with the ability to stay close to execution.
My strongest contribution is the combination of visual judgment, digital experience and practical web knowledge.
Web & UI design
Responsive websites, landing pages and digital interfaces with clear hierarchy, strong visual direction and careful attention to usability across screen sizes.
WordPress implementation
A strong working knowledge of WordPress and Elementor, including taking approved designs into production, adapting layouts responsively and using HTML/CSS when the platform needs more control.
eCommerce experience
Experience designing and building Shopify and WooCommerce journeys shaped around real products, purchasing behaviour, promotions, subscriptions, bookings and operational requirements.
Digital marketing design
Landing pages, email campaigns, campaign systems and digital assets designed with an understanding of how web, content, marketing and conversion work together.
Cross-functional collaboration
Comfortable working with marketers, project managers, developers, stakeholders and clients across different countries and time zones. I am used to receiving a business requirement, translating it into a clear visual solution, discussing feasibility with the people involved and staying engaged through implementation and QA.
How I work
Design decisions grounded in the real project.
- 01
Understand the problem
I start by understanding the audience, business objective, content and technical constraints before focusing on the interface.
- 02
Create a clear visual system
I define hierarchy, layout, responsive behaviour and the visual details that make the experience feel consistent.
- 03
Stay close to implementation
I am comfortable moving between design and the actual platform, which helps me identify issues early and protect the quality of the original design.
- 04
Review the real experience
I test across screens, content states and interactions rather than treating the desktop design as the finished product.
Core skills & tools
The tools I use to design and deliver digital work.
A practical mix of design, CMS, eCommerce, front-end and marketing capabilities.
Web & UI
- Web design
- UI design
- Responsive design
- Landing pages
- eCommerce design
- Visual systems
- Adobe Creative Cloud
- Figma
CMS & eCommerce
- WordPress + Elementor
- Avada, Divi and The7
- Shopify
- WooCommerce
- Webflow
- Third-party integrations
Front-end & delivery
- HTML
- CSS
- JavaScript fundamentals
- Responsive implementation
- Cross-browser QA
- Accessibility fundamentals
- Performance optimisation
- SEO fundamentals
Digital marketing
- ActiveCampaign
- HubSpot
- Mailchimp
- Brevo
- Mailjet
- GA4
- Google Tag Manager
- Search Console
- Email design and production
Additional digital skills
- Adobe Captivate
- Interactive presentations
- Motion and animation
- Digital campaign design
- AI-assisted design and development workflows
Education & languages
A graphic design foundation with specialised web training.
SpanishNativeEnglishC1 · Professional working proficiency
Bachelor of Graphic Design
Escuela de Artes y Letras
Design and Development of Dynamic Websites
Universidad Piloto de Colombia
Marketing and Cultural Communication
Universidad de Salamanca / Escuela de Artes y Letras
Remote from Colombia · available internationally
Need someone who can see the bigger picture and stay close to the build?
I'm open to remote senior web and digital design roles, ongoing contractor partnerships and selected freelance projects.