Mix-and-match bundles
Customers can build the pack size that fits their order and repeat flavours when needed.
Case study 02 · Retail eCommerce · United States
Pizzacini
A Shopify storefront built to sell products, bundles and bookable experiences.
I designed and refined a Shopify experience connecting retail storytelling with bundles, bulk pricing, subscriptions, delivery rules and bookings.
Visit live store
Overview
The storefront had to sell products and coordinate real operations.
Pizzacini sells frozen Neapolitan pizzas alongside bundles, subscriptions, bulk orders, classes and a live oven experience. Each offer brought different limits and fulfilment rules into one storefront.
I organised the purchase paths, customised the Shopify theme, configured specialist apps and closed interaction gaps between them.
- eCommerce UX/UI
- Theme customisation
- Targeted front-end refinements
- App integrations
- Cart logic
- Responsive QA
Evidence of delivery
4 / 8 / 12
Configurable mix-and-match bundle sizes
30+
Bulk-order threshold with progress feedback
20 mi
Local-delivery validation around the Miami store
5
Core commerce and booking apps integrated
Selected experience
A storefront designed around more than one way to convert.
Pizzacini needed one coherent experience for retail products, configurable packs, high-volume orders and scheduled experiences. The work below shows how brand, conversion logic and real fulfilment needs came together in Shopify.
01 · Storefront & brand journey
A retail story with a clear path to purchase.
I shaped the Shopify theme into a responsive storefront that introduces the product, explains what makes it different and moves customers toward bundles, individual pizzas and repeat-purchase options without losing the premium food story.
- Homepage hierarchy
- Product merchandising
- Brand storytelling
- Responsive theme refinement
02 · Conversion mechanics
Complex retail rules made visible at the moment they matter.
The store uses clear feedback, focused controls and specialist app integrations to help customers understand quantities, pricing and availability before they reach checkout.
Bulk-order path
Quantity progress and unlocked pricing make the volume incentive visible before checkout.
Local delivery
Eligibility and fulfilment rules help customers choose a valid delivery or pickup path.
Subscriptions
Repeat-purchase options extend the store beyond one-time product orders.
03 · Commerce beyond products
A bookable experience treated like a complete customer journey.
The course page combines emotional storytelling with practical details, date selection, product-style booking, expectations and FAQs. That structure gives the experience enough context to feel valuable—and enough clarity to book with confidence.
- 01
Story-led landing page and clear value proposition.
- 02
Date-selectable product journey with availability controls.
- 03
Operational details, expectations and FAQs before purchase.
- 04
Theme and app styling refined into one consistent experience.
The challenge
Every conversion rule also had an operational consequence.
The experience had to simplify minimum quantities, configurable bundles, a 30+ bulk path, subscriptions, local delivery, limited-state shipping and pickup.
Bookings added advance notice, daily capacity, temporary holds and seat limits. App overlaps, cart refreshes and exception rules required careful testing.
Key design decisions
How I moved the work from complexity to clarity.
Separate the shopping intents
I separated individual pizzas, bundles, bulk purchasing, subscriptions and experiences into clearer starting points.
- Clear entry points
- Product vs. experience flows
- Reduced decision friction
Make rules visible before checkout
Minimum quantities, delivery eligibility, scheduling and terms appeared before checkout, where customers needed them.
- Cart progress feedback
- Checkout gating
- Delivery-method validation
Use the right app for each job
I configured Fast Bundle, Discounty, Sesami, Zapiet and Appstle, then aligned their interfaces with the store.
- Bundles + bulk pricing
- Bookings
- Delivery + subscriptions
Close the implementation gaps
I made targeted front-end adjustments and validated them across cart states, fulfilment rules and screen sizes.
- AJAX drawer refresh
- Cart attributes
- Responsive and speed QA
The connected system
Four customer intentions, one coherent storefront.
Each offer gets the structure it needs while sharing a consistent visual language and clear path to action.
01Shop
Individual pizzas
02Build
4, 8 or 12 pack
03Subscribe
30, 45 or 60 days
04Book
Classes + oven experience
Cross-functional collaboration
The best solution had to work for customers and the people fulfilling orders.
I translated business requirements into customer flows and coordinated decisions around delivery, promotions, capacity and notifications through ongoing testing with the business and app teams.
Outcome
What shipped
- 01
A responsive Shopify storefront with clearer product and offer journeys.
- 02
Mix-and-match bundles, subscription products and bulk-order logic.
- 03
Local delivery, selected-state shipping and store-pickup paths.
- 04
Capacity-aware bookings, delivery scheduling and operational order data.
- 05
Custom cart behaviours and interface refinements across the theme and apps.